Marketing

Marketing

“In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.”
― Jeff Bezos

There are many, many, many different marketing strategies. Not one are the best all of the time. As with everything, it all depends.

Let the customer do the marketing. Marketing is almost always necessary. But there are hacks. Instead of doing the marketing yourself, you could spend all the time, money and resources on building a great customer experience or customer service. Then, if you did a great job, the customer will do the marketing for you.

Know the customer. Build it and they will come. Many businesses have taken this approach, and failed. So others have learned from their mistakes. These guys build it, market it, and now they will come? Nope. No customer. What went wrong? They should perhaps first focus on the customer. What is it the customer needs? What are their problems? Can you build something that will solve their problems? Possibly, but if you don't know the customer, how could you even know? Learn as much as possible about the customer and then begin to build your thing, perhaps even in cooperation with your first customers. The ideal approach is if you're the customer, you're building something for yourself, or perhaps for someone you care deeply about.

Advertising

“Advertising is legalized lying.” ― H.G. Wells

SEO

You may hire a SEO-company, but really, it is a waste of money and consultants may not align with your interests.

How to do SEO? Create good content, unique content. Original text, photos, videos and useful online services and apps, stuff people will link to. SEO isn't hard. SEO is easy. It does take work (as all that we just mentioned does take a lot of work). There is no easy fix.

Useful SEO sites and services

There are great services you could use to improve your search engine rankings. These are:

• Google Trends
• Google Page Speed
• Google Mobile test
• SpyFu
• Siteliner
• OpenLinkProfiler
• DomainStat
• SimilarWeb
• KeywordTool
• CompressionTest
• SEWatch
• SEOLand
• CHECKMOZ
• USEFYI
• Alexa:Cat
• Ubersuggest
• Majestic

Social Media Marketing

YouTube, Twitter, Facebook, Instagram, TikTok and many other services, these may be useful when marketing to your audience. Again, this is not magic. You will learn all you need simply by doing a internet search, although there is a lot of trash content. If you are stupid, you won't be able to tell the difference. If you are smart, wise and knowledgeable and a marketing genius, this will not be a challenge. Social media marketing is easy, but as with everything you have to put in the work, or get others to do the job. No easy fix. And it's easy to make a mess out of this if you don't know what you are doing.

Influence

“If you believe that your thoughts originate inside your brain, do you also believe that television shows are made inside your television set?” ― Warren Ellis

Persuasion

Character may almost be called the most effective means of persuasion, said Aristotle. Add to this the claim of Aesop, in which he said persuasion is often more effectual than force. In other words, persuasion cannot be forced, and you must adopt the ideal character to get the job done. But the fact remains, people are not identical robots (at least not yet), which means persuasion needs to be fitted to the target audience.