Customer
The customer might be the most important component of any business. Without customers there isn't really any business at all.
There's no business without the customer.
“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.”
―
A buyer is a buyer is a buyer is a buyer is a buyer. If you first get a buyer, what often happens is that they will follow up with related purchases later. Within the next week, month or year; Timeframe for this varies and depends on product. Not always. Sometimes. But when it happens, the buyer will buy these related products from someone. If you can offer these products too, or at least make a commission from upselling related products, do it. Or don't do it, if it's not good for business. It's your call.
Customers Creating Customers
Word of mouth. If you are delivering an exceptionally great product or service, there's a chance they will tell others.
Word of caution: If your product is so great, that the customer feels it must be protected, like a secret, this may backfire. That secret ingredient in a dish, which will make everyone want to eat at your restaurant, don't sell this to every restaurant. Make the secret recipe yourself, then distribute it, don't sell the ingredients, don't make it available for everyone. Or if you've made the world's most sensitive metal detactor kit that will help you find more gold than anyone else, don't sell this thing. Sell the gold. If it's that good, consider not selling the actual thing itself; Instead sell the benefit, the by-product. Sell the soup or the gold. Sell the results, own the cause.
Shitty Customers, Shitty Business
Who are the customers? It's possible to deduct a lot of information about any business simply by looking at the customers. If the customers are sleezy bastards, narcissist fools and douchebags, boring people, idiots, chances are there's something very wrong with the business serving those customers as well. If a business owner complains about its customers, he should probably do some introspection and reflect on the very business he operates.
