Create Your Dream Business
Achieving success in business is hard. Leverage your chances by choosing work that makes you happy, gives you purpose, and not just something that will have great potential for profit.
Hedge Your Bets
Never go all in, because you can never be 100 percent certain of anything. Hedge your bets, every time.
Customer
The customer might be the most important component of any business. Without customers there isn't really any business at all.
Lean Startup
Lean Startups is driven by experimentation, iteration, customer-centric focus, launching minimum viable products, pivoting, and the loop-cycle of build–measure–learn.
Price
The price tag is not the actual price. There's a price to pay. For everything.
Marketing
Marketing is one of many skills to master in business.
Underpromise, Overdeliver, or Just Deliver What's Promised?
To underpromise and overdeliver is the dogmatic advice in the business world these days. The opposite approach of overpromising and underdelivering seems like business suicide. But what's wrong with the middle ground: Just deliver what you promise.